Pepsi is a part of the soft drink industry, which, according to
EuroMonitor International, continues to witness growth in the year 2014.
The launch of a plethora of flavours is one of the reasons to the growth.
Pepsi caters to both the business as well as consumer market.
Business to Business (B2B)
Hoteliers and fast food chains such as McDonalds & Dominoes, large scale event organizers (IPL), functions such as invoices, tracking, telephone, fax, bottles as well as chemicals for producing the drink.
Hoteliers and fast food chains such as McDonalds & Dominoes, large scale event organizers (IPL), functions such as invoices, tracking, telephone, fax, bottles as well as chemicals for producing the drink.
Business to consumer (B2C)
Wholesalers and retailers fall actually under B2B2C as they have a primary business transaction with Pepsi to get the stock.
Wholesalers and retailers fall actually under B2B2C as they have a primary business transaction with Pepsi to get the stock.
B2B leg is highly rationally oriented when
compared to B2C which is more of an emotional driven decision making process as
it basically targets the wants and needs of the customer. Business with the consumer is also driven by the choices in
the various categories the consumer has.
A very interesting move in the world of B2B is the use of social media.
More and more buyers by the hour are using this tool to search for vendors
there. Though it may not create the same kind of connect for their B2B
products, it is still on the up rise and is being well accepted in the
segment.
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