Various types of Channel for Pepsi
Wholesalers, retailers, transportation companies, ad agencies
Push and Pull strategy : Pepsi uses both push and pull strategy effectively
Channel Decision
Value
Target group should be decided to determine demand. This further helps in determining the supply chain.
A company lies at the center of a value network. In case of Pepsi, the value network includes distributors, suppliers, and customers.
Also, Pepsi is bought at Malls, supermarkets and mom and pop stores. Hence the channels are different for different customer needs. It could depend if it is to be bought in bulk or small quantities.
Distribution Systems
Wholesalers, retailers, transportation companies, ad agencies
Push and Pull strategy : Pepsi uses both push and pull strategy effectively
Channel Decision
Value
Target group should be decided to determine demand. This further helps in determining the supply chain.
A company lies at the center of a value network. In case of Pepsi, the value network includes distributors, suppliers, and customers.
Also, Pepsi is bought at Malls, supermarkets and mom and pop stores. Hence the channels are different for different customer needs. It could depend if it is to be bought in bulk or small quantities.
Distribution Systems
(For Pepsi)
DSD - one of the oldest methods of distribution by PepsiCo employees, they take direct orders and deliver them. This is usually done to launch new products in pretty quick time. A response to the market can be determined easily.
Broker Warehouse Distribution - for perishable products. Third party distributors are hired. It is an economical process
Vending & Food Service Systems - Products made available in schools, college, canteens
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