Competition

Market leaders in the beverage industry: Coca – Cola, Snapple, Kraft foods

Market leaders in the Indian beverage industry: Coca- Cola, Maaza, Appy Fizz

Speaking of carbonated drinks in India, Coca – Cola and Pepsi hold a huge ground. But are completely different in their spaces. While one considers itself to be a youth player, the other brings facets such as happiness to its value.

Coca-Cola has always had an evolving message, from “Thanda Matlab Coca-Cola” to “Open Happiness”. Whereas Pepsi has a constant youthful, enthusiastic message that is sent out with a very clear focus on a particular TG.

Though it is interesting to note that the likelihood of spending on beverage drinks may not be a sought after choice in the future. According to an article in WP, since Coca-Cola is an only beverage company, it saw decline in growth this year as it was effected by the health campaign against sweetened beverages. Whereas, PepsiCo stayed unaffected as food accounts for more than half the sales of the company.