A product, in terms of acceptability
to the buyer is imperative. Pepsi, being one of the well accepted soft drinks
in the market, generates a huge margin of PepsiCo’s revenue in terms of sales.
Also, to speak of its brand, it needs no introduction. The brand PepsiCo is a
food beverage company, which has many food products such as Kurkure, Lay’s,
Chittos, Quaker foods, to name a few.
Price of
the product is a proxy for quality and at the same time determines the affordability for the user. In a
competitive market such as the soft drinks industry, with two huge players i.e
Pepsi and Coke, competitive prices are indispensable. Also, lower cost per unit
would increase sales and that in turn, is a huge boost for the reach of the
product as well.
Promotion for
a brand is done for creating awareness for
the seeker. This can be in the form of sales promotion, advertising, direct
marketing, etc. Also, this is where competition
for the product comes into play.
For eg. In 2013, Pepsi dressed
up as Coca-Cola and the ad was a viral hit.
Lastly, place or distribution is what determines the accessibility for the payer. Pepsi is easily available -- from
small grocery stores in rural areas to super markets, malls, restaurants in the
urban market. The reach for the product through the various channels is high.
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