Pepsi which is a highly consumed carbonated soft drink is produced and manufactured by PepsiCo. The beverage was created in 1893 and got introduced as Brad's Drink.
In the Indian market, Pepsi faces competition majorly from Coca-Cola, but apart from that there are now many players in the cold drink market. Also, fruit juice products are soon coming up and hence the industry is in the growth phase of its industry life cycle.
In the Indian market, Pepsi faces competition majorly from Coca-Cola, but apart from that there are now many players in the cold drink market. Also, fruit juice products are soon coming up and hence the industry is in the growth phase of its industry life cycle.
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